매거진 B (Magazine B) Vol.89 : 아크테릭스 (ARC' TERYX)

02 INTRO

08 EDITOR'S LETTER

12 VIEWS
Aesthetics of Arc’teryx in retail spaces

20 OPINION: ERANG SONG, GEUNSIK PARK
Worksout store manager Eran Song and designer Geunsik Park talk about the distinct value of Arc’teryx in the market

26 LAYERING
The unique vibe of Arc’teryx users working in various fields

36 OTHER BRANDS
Items from other brands that echo Arc’teryx

40 OPINION: DAN GREEN
The Arc’teryx senior director of Advanced Concepts says the secret to making the best product is embracing trial and error

46 ARC’ONE
Arc’teryx Vancouver factory serves as a test bed for the brand’s products

54 LABORATORY
Manager Bill Burke gives a tour of the Arc’teryx R&D lab with a few demonstrations

62 TECHNOLOGY
Simple experiments prove Arc’teryx’s technological prowess in waterproofing, windproofing, reducing weight, and heat retention
70 TESTS AND TRIALS
A space of possibilities where designers start creative experiments

76 PRODUCT GUIDE
Categorized as techwear, Arc’teryx products run the full gamut
84 ICONS
GORE-TEX, a core material used in outerwear and outdoor apparel, reveals the true value of Arc’teryx

90 STORE
The Arc’teryx philosophy as reflected in its Vancouver and New York outposts

96 OPINION: TAKA KASUGA
Creative Director of Statement Taka Kasuga leads the brand’s creative path through Veilance and System_A

102 NEW WAYS
Charting the evolution of Arc’teryx and new directions for outdoor wear

110 INTERACTION
Artists share inspiration with Arc’teryx around the theme of sustainability

118 BRAND STORY
Arc’teryx: How it grows and sets technological standards for hiking clothing brands

124 INSPIRE
The Coast Ranges, a huge motivator for Arc’teryx
128 INTERVIEW: KARL AAKER, KATIE BECKER
The direction and vision of Arc’teryx from VP of Brand Marketing Karl Aaker and Chief Creative Officer Katie Becker

134 CLIMBING
The frontier spirit of Arc’teryx that resembles climbers trailblazing through uncharted nature

138 SUSTAINABILITY
A brand that moves with nature?and its CSR principles

142 SOCIETY
Communities at home and abroad that embody the spirit of Arc’teryx

146 DIGEST
Numbers representing Arc’teryx and the cultures surrounding the brand

151 OUTRO