스포츠마케팅 (영문판)

CHAPTER 01 UNDERSTANDING SPORT INDUSTRY AND SPORT MARKET IN ASIA
CHAPTER 02 4Ps OF SPORT MARKETING
CHAPTER 03 ENVIRONMENT OF THE SPORT MARKET
CHAPTER 04 SPORTS MARKET SEGMENTATION AND TARGETING PROCESS
CHAPTER 05 CURRENT AND FUTURE DEVELOPMENT IN SPORT TOURISM IN JAPAN
CHAPTER 06 SPORT SPONSORSHIP
CHAPTER 07 LICENSING IN SPORT
CHAPTER 08 SPORT CONSUMER BEHAVIOR
CHAPTER 09 SPORTS AND THE MEDIA: A CONSTANTLY EVOLVING RELATIONSHIP
CHAPTER 10 SPORT EVENT AND LEGACY MANAGEMENT
CHAPTER 11 SPORTS RETAILING
CHAPTER 12 STRATEGIC PLANNING IN SPORTS MARKETING
CHAPTER 13 SPORT MANAGEMENT PRACTICES IN THE MEGA SPORTING EVENTS: THE ASIAN GAMES AND THE OLYMPIC GAMES