매거진 B (Magazine B) Vol.94 : Barbour

02 INTRO

08 EDITOR'S LETTER

12 COUNTRY DWELLER
The bucolic lives of Barbour consumers who live at their own pace

22 OPINION: VIRGINIA CHADWYCK- HEALEY
Stories of balanced fashion consumption told by Virginia Chadwyck-Healey, owner of VCH Style and stylist for Catherine, Princess of Wales

28 WAY OF BARBOUR
Barbour’s clothing, accessory, and shoe lines are efficiently planned and designed for contemporary life

38 DIAGRAM
Analysis of Barbour’s signature waxed jackets, which were created from a clear vision

46 IN MY POCKET
What is in the pockets of the owners of Barbour waxed jackets

54 BORN IN SOUTH SHIELDS
Barbour factory in the port city of South Shields?the brand’s home ground and starting point

64 FROM THE ARCHIVE
Originality as seen through the prototypes of the Barbour jacket archive

76 OPINION: DAME MARGARET BARBOUR
Barbour’s DNA and heritage told by Dame Margaret Barbour, the current chair

82 ROOTED IN SCOTLAND
Halley Stevensons, producer of waxed cotton for Barbour, and Kinloch Anderson, designer of Barbour’s own tartans

92 RETAILS
Barbour styles told by Barbour design directors of men’s and women’s clothing as well as Barbour stores in the old neighbor-like areas of London, South Shields, and Edinburgh

100 HAND TO HAND
Maintenance tips for Barbour jackets and Barbour Re-waxing & Re-loved services, which enable the jackets to be handed down over generations

106 OPINION: JACK CARLSON
Jack Carlson, founder of Rowing Blazers, explains how to expand a brand’s worldview through imaginative, out-of- the-box thinking

112 CROSSOVER
Barbour shows its many sides through continuous collaborations with unique fashion brands

122 FUNCTIONALIST
Practical fashion items from other brands that Barbour fans love

128 MY OWN BARBOUR
Barbour jackets as personal memory archives

136 BRAND STORY
The growth of Barbour, a family business that has respected its heritage while nimbly responding to the trend of the times
142 OLD CATALOGS
Barbour’s old catalogs show the zeitgeist, culture, and various lifestyles of the past

146 INTERVIEW
Barbour’s key growth strategy and future plan as told by Managing Director Steve Buck, Global Marketing and Commercial Director Paul Wilkinson, and Vice Chair Helen Barbour

152 SPOTLIGHT
Barbour products on celebrities and in the media

156 FELLOWS
Brands that share keywords with Barbour like “Royal Warrant,” “waxed jacket,” and “workwear and outdoor wear”

159 OUTRO