필립 코틀러  | John Wiley & Sons

42,180원  | 20100503  | 9780470598825

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. - Explains the future of marketing, along with why most marketers are stuck in the past - Examines companies that are ahead of the curve, such as S. C. Johnson - Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Tasner, Michael/ /  | Prentice Hall

46,540원  | 20100610  | 9780137081097

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing.

Levinson  | John Wiley & Sons

31,490원  | 20110501  | 9781118019092

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most.

 | Wyatt-MacKenzie Publishing

0원  | 20080801  | 9781932279900

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.