Espeseth, Miriam, Seal, Bernard  | Cambridge University Press

27,000원  | 20171201  | 9781108348294

The Academic Encounters Second edition series uses a sustained content approach to teach skills necessary for taking academic courses in English. There are two books for each content area. Academic Encounters Level 4 Student's Book Listening and Speaking: The Natural World engages students through interviews and academic lectures on stimulating topics from the fields of earth science and biology. Other topics featured are the atmosphere, Earth's water supply, and life processes common to all living things. Students develop crucial listening and note-taking skills, discuss content, conduct interviews, and make presentations. Student's Book comes with online access to video for all academic lectures. The topics correspond with those in Academic Encounters Level 4 Reading and Writing: The Natural World. The books may be used independently or together.

Rubenstein, Dustin R., Alcock, John  | Sinauer Associates

65,000원  | 20190701  | 9781605355481

Wayne Hoyer, Deborah J. MacInnis, Rik Pieters  | South-Western Pub

45,000원  | 20170101  | 9781305507272

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.

Frank R. Kardes, Maria L. Cronley, Thomas W. Cline  | Cengage Learning

48,000원  | 20170801  | 9781133587675

Paul  | McGraw-Hill

36,000원  | 20210101  | 9780071259354

Raymond G. Miltenberger  | Cengage Learning

43,200원  | 20230306  | 9780357796375

Gain an understanding of human behavior, the factors that influence behavior and the strategies to change behavior with Miltenberger's BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, 7E. This precise, step-by-step, scientific approach introduces the underlying principles and then the procedures behind behavior modification. Numerous current examples from research, clinical practice and everyday life clearly illustrate key principles. This edition offers new content that explores topics such as verbal behavior and stimulus equivalence. Updated references highlight the latest research and developments from the field, while this edition's new learning objectives direct your attention to key material. You can also use new self-assessment exercises, application and misapplication exercises, practice tests and three practice quizzes at the end of every chapter to ensure your comprehension.

Lee, Nancy R., 필립 코틀러, Colehour, Julie  | Sage Publications, Inc

65,000원  | 20230801  | 9781071851647

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Wadsworth  | Wadsworth

15,000원  | 20210101  | 9780534530075

폴 챈스, Ellen Furlong  | Cengage Learning

52,000원  | 20220316  | 9780357658116

Examine learning through an evolutionary lens as Chance/Furlong's LEARNING AND BEHAVIOR, 8E demonstrates how learning has evolved as a biological mechanism to aid in survival. This clear, engaging presentation embraces a scientific approach to studying behavior with updated content, numerous learning features and current examples to capture your interest and strengthen your understanding. Timely research demonstrates the relevance of what you are studying as you examine concepts such as "nature via nurture" and the co-dependency of ontogeny and phylogeny. New learning objectives direct your attention to important concepts for study and review while helpful Concept Checks ensure you understand concepts before progressing. In addition, all content corresponds with the latest 7th Edition of the APA Publication Manual. Trust this book's unique approach as you master concepts behind learning, behavior and change and apply this to everyday life.

Garry Martin, Joseph J. Pear  | Taylor & Francis

39,000원  | 20170530  | 9781138090972

Alex Thio  | Pearson Education

10,000원  | 20100101  | 9780205725250

Leon G. Schiffman, Joe Wisenblit  | Pearson

51,410원  | 20190201  | 9781292269245

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

Colquitt, Lepine, Wesson  | McGraw-Hill

25,000원  | 20140901  | 9781259252204

The introductory section of Colquitt contains two chapters not found in the beginning of other books: Job Performance and Organizational Commitment. Why is this important? Being good at one’s job and wanting to stay with one’s employer are critical concerns for employees and managers alike. This book takes a unique approach by highlighting the concepts of PEFORMANCE and COMMITMENT at the beginning of the book.

Steven Mcshane, Mary Von Glinow  | McGraw-Hill Education

54,000원  | 20230425  | 9781266108099

Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.

Stephen Robbins, Timothy Judge  | Pearson Education, Limited

69,000원  | 20240201  | 9781292450025

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.