Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition (Hardcover, 1)

Imperative 1: Use What You Know to Drive What You Do.

Imperative 2: Erase the Line Between Product and Service.

Imperative 3: Make Each Relationship as Different as Each Customer.

Imperative 4: Do as Little as Possible Yourself.

Imperative 5: Make your Interactive Process Become the Product.

Imperative 6: Factor Future Value into Every Move You Make.

Imperative 7: Make Business Responsible for Marketing and Marketing Responsible for Business.

Where Do You Go From Here?.

URL Listing.