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· 제목 : Nudge: Improving Decisions about Health, Wealth, and Happiness (Paperback) (Improving Decisions About Health, Wealth, and Happiness)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780143115267
· 쪽수 : 312쪽
· 출판일 : 2009-03-01
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780143115267
· 쪽수 : 312쪽
· 출판일 : 2009-03-01
목차
NudgeAcknowledgments Introduction Part I: Humans and Econs 1. Biases and Blunders 2. Resisting Temptation 3. Following the Herd 4.When Do We Need a Nudge? 5. Choice Architecture Part II: Money 6. Save More Tomorrow 7. Naive Investing 8. Credit Markets 9. Privatizing Social Security: Smorgasbord Style Part III: Health 10. Prescription Drugs: Part D for Daunting 11. How to Increase Organ Donations 12. Saving the Planet Part IV: Freedom 13. Improving School Choices 14. Should Patients Be Forced to Buy Lottery Tickets? 15. Privatizing Marriage Part V: Extensions and Objections 16. A Dozen Nudges 17. Objections 18. The Real Third Way 19. Bonus Chapter: Twenty More Nudges Postscript: November 2008 Notes Bibliography Index
