Lessons on Profiting from Diversity (Hardcover)

Introduction and Overview; G.Moss PART I: DIVERSITY IN GENERAL Diversity and Webdesign; G.Moss PART II: AGE Age and Grey Entrepreneurship; L.Watkins-Mathys Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss & C.Wulf PART III: PERSONALITY Adapting Communications Styles to the Needs of the Market; H.Buchanan PART IV: GENDER Transforming a White, Masculine Organisational Culture; I.Dodds Maximising the Effectiveness of Advertising for Female Markets; T.Jordan Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz & A.Garnier PART V: DISABILITY Deaf People in the Workplace; M.Hersh