Personality, Design and Marketing : Matching Design to Customer Personal Preferences (Paperback)

Introduction ?€“ overview of the book

Contributor Biographies

1. The psychology of personality Ceri Sims

Part 1: Personality encoded in graphic expression

2. Personality and graphic expression Gloria Moss

3. Inferring personality from drawings Bill Wylie

4. Personality as reflected in creatives?€? adverts Jim Blythe

5. Personality communicated in children?€?s digital and non-digital drawings: inferences for marketing research Judi Harris 

Part 2: Preferences for design and marketing and the role of personality

6. Personality and design and marketing preferences Gloria Moss

7. Matching communication styles to the personality of web visitors Holly Buchanan

8. Matching website and audience personalities: the case of music artist marketing Paul Springer

9. How organisations can be optimised for personality-sensitive design Gloria Moss