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· 제목 : Gender, Design and Marketing : How Gender Drives Our Perception of Design and Marketing (Hardcover) 
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9780566087868
· 쪽수 : 268쪽
· 출판일 : 2009-05-15
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9780566087868
· 쪽수 : 268쪽
· 출판일 : 2009-05-15
목차
Contents: Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.
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