Cultural Tourism (Paperback, 3 ed)

Contents 　 List of plates List of figures List of tables & boxes Acknowledgements Abbreviations 　 Part A Setting the context ? 1 Introduction: defining cultural tourism What is cultural tourism? 2 Challenges in achieving sustainable cultural tourism Introduction The challenge of triple/quadruple bottom line sustainability The challenge of climate change Parallel evolution of tourism and cultural management Collaborators or competitors? Relationships between tourism and cultural management The consequences 3 Issues, benefits, risks and costs Introduction Community Cultural tourism and enhanced quality of life Costs associated with cultural tourism Optimizing benefits and minimizing impacts? Part B Cultural Assets 4 Cultural heritage management principles and practice (with special reference to World Heritage) Introduction Cultural heritage management Management challenges World Heritage Conclusion 5 Tangible cultural heritage Introduction Conventions, codes, charters and declarations A four stage planning process 6 Intangible cultural heritage and creative arts Introduction Conventions, codes, charters and declarations A three stage approach to safeguarding intangible cultural heritage Contemporary culture and the advent of creative tourism Part C Tourism, the tourist and stakeholders 7 How tourism works Introduction The nature of tourism Conclusion 8 The cultural tourism market: a cultural tourism typology Introduction Cultural tourists Segmenting the cultural tourism market A cultural tourist typology ? centrality of motive and depth of experience Implications for cultural tourism A few words of caution about numbers that appear too good to be true 9 Tourism attraction system, markers and gatekeepers Introduction Tourist attraction systems Markers Gatekeepers and knowledge brokers Effect of multiple gatekeepers on the message passed to the tourist Part D Products 10 Cultural tourism products Introduction Cultural assets as tourism products Products as attractions Strangeness vs. familiarity, the environmental bubble and the necessity of standardizing and commodifying products Conclusions 　 11 Assessing product potential Introduction Considering the wider context Understanding the asset in its setting Asset specific considerations: place and cultural spaces Stakeholder and consultation issues People, skills and financial resources Conclusion 12 Market Appeal/Robusticity Matrix: a site specific auditing tool Introduction The Market Appeal / Robusticity a site specific auditing tool Introduction The market appeal/robusticity matrix Operationalization ? a two step process Conclusion ? a precursor to site and experience management Part E Operationalization 13 Framework for understanding what is necessary for a successful attraction Introduction Success factors Development options Building Packaging and bundling Clustering and precincts Linear or circular routes and networks Rebranding/creating a specific cultural tourism product area or network Festivals and events Creating memorable experiences Tell a story Make the asset come alive Make it participatory Focus on quality Make it relevant to the tourist 14 Applying planning and management frameworks Introduction Planning Situation analysis Establishment of an overall mission of vision and goal getting Creation of action plans Marketing Planning for greater access A world on demarketing Evaluation and feedback mechanisms 15 Experience creation Introduction What is interpretation and what are the benefits of good interpretation? The ICOMOS interpretation charter Goal of interpretation and success factors The interpretation process Tactics to create peak experiences The medium is the message ICT Epilogue Improvements needed Challenges still remain Some general observations A few possible research areas Glossary References Index