Cultural Tourism (Paperback, 2 New edition)

Section A: Setting the context  1. Introduction ? Defining cultural tourism  2. Challenges in achieving sustainable cultural tourism  3. Issues, benefits, risks and costs  Section B: Cultural Assets  4. Cultural Heritage Management principles and practice (with special reference to World Heritage)  5. Tangible cultural heritage  6. Intangible cultural heritage and creative arts  Section C : Tourism, the Tourist and Stakeholders  7. How tourism works  8. The cultural tourism market: A cultural tourism typology  9. Tourism attraction system, markers and gatekeepers  Section D: Products  10. Cultural tourism products  11. Assessing product potential  12. Market Appeal/Robusticity Matrix: A site specific auditing tool  Section E: Operationalization  13. Framework for understanding what is necessary for a successful attraction  14. Applying planning and management frameworks  15. Experience creation  Epilogue