Eventful Cities (Paperback)

1. Why Cities Need to Be Eventful  2. Creating Events: From Concept into Practice  3. Event Vision and Programming  4. Leadership, Governance and Stakeholders  5. Managing and Organizing the Eventful City  6. Finance and Funding for Event Programmes  7. Marketing, Communications and the Role of the Media  8. Audiences and Publics of the Eventful City  9. Event Programme Outcomes and Impacts  10. Event Programme Sustainability  11. Critical Reflections: Keys to Success  12. The Future of the Eventful City: Global Trends and New Models of Eventfulness