Corporate Brand Design : Developing and Managing Brand Identity (Paperback)

Part I: Introduction to Corporate Brand Design 1. The Emergence, Development and Changing Uses of Corporate Brand Design, 1760 to Date Pantea Foroudi 2. Corporate Brand Design Management from Different Perspectives Pantea Foroudi Part II: Corporate Brand Signature Management 3. Corporate Brand Signature Management: Logo, Design, Typeface, and Colour Pantea Foroudi 4. Corporate Brand Signature: Image and Reputation Pantea Foroudi Part III: Corporate Architecture Design 5. Corporate Architecture Design Management Mohammad Mahdi Foroudi and Pantea Foroudi 6. Corporate Architecture Design and Human Factors, Needs, and Performance Mohammad Mahdi Foroudi and Pantea Foroudi 7. Corporate Architecture Design, Corporate Identity, and Identification Mohammad Mahdi Foroudi and Pantea Foroudi Part IV: Corporate Brand Website Design 8. Corporate Brand Website Design Management Elena Ageeva and Pantea Foroudi 9. Corporate Brand Website Design, Image, Identification, and Loyalty Elena Ageeva and Pantea Foroudi Part V: Corporate brand Sensuality 10. Evolution of branding: Towards an historical understanding of the concept branding, experience and senses Tugra Nazli Akarsu 11. Evolution of senses: From no-nonsense era to the rise of sensory marketing Tugra Nazli Akarsu 12. Sensory marketing: Environmental psychology theory approach Tugra Nazli Akarsu 13. Sensory marketing: Visual cues and Audial cues Tugra Nazli Akarsu 14. Sensory marketing: Olfactory cues and Haptic cues Tugra Nazli Akarsu 15. Gustative signatures as corporate brand identifiers Dongmei Zha