Sustainable Branding : Ethical, Social, and Environmental Cases and Perspectives (Hardcover)

Introduction Pantea Foroudi and Maria Palazzo PART I: PEOPLE 1. Place Heritage and CSRSynergies between cultural tourism and corporate branding Angela Bargenda 2. Let’s Go Green - Planet, People, Product, Packaging, Pricing, and Promotion (6Ps) Awele Achi, Ogechi Adeola and Vanessa Burgal 3. Branding for social marketing: Keys for success Luis Dona Toledo, Juan Miguel Rey Pino, Lucia Porcu and Maria Palazzo 4. Sustainable brand management: Goodwill as a tool to quantify brand value from the perspective of stakeholders Ivana Podhorska, Wlodzimierz Sroka and Jana Majerova 5. Place, branding and smart growth Oluwayemisi Olomo, Kehinde Mokwenyei, Olutayo Otubanj, and Ogechi Adeola 6. Corporate Social Responsibility and Employee Volunteerism: A Broad Overview CSR through Volunteerism Sudeepta Pradhan, Makhmoor Bashir Dar, Sanjit Roy and Bang Nguyen PART II: PLANET 7. Climate Change, environmental auditing, and corporate/brand strategy Maria Teresa Cuomo, Rosa Maria Caprino, Cinzia Genovino and Debora Tortora 8. Analyzing the Scientific Evolution of Sustainable Technology Research in Business and Management Science Morteza Akbari, Rahime Zaman Fashami and Maryam Khodayari 9. Waste to Wealth (W2W): The need for a social enterprise approach to turn Waste into Wealth David Luigi Fuschi, Alireza Nazarian and Pantea Foroudi 10. Life cycle thinking and the circular economy Octavio Ibarra, Maria Carolina Ovalle and Maria Palazzo 11. Transition to a　Low Carbon Economy: Opportunities and Challenges Seyedeh Asieh H. Tabaghdehi 　 12. Global Political Ecology Francisco J. Montoro Rios 　 　 　 　 PART III: PROSPERITY 13. Multicultural Identity: Developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brand. Maria Jerez-Jerez 14. The unexpected players in Branding and Advertising Shakeout, Traditional Folk Media and Influencer Marketing. Nastaran Norouzi Richards-Carpenter and Kelly Tafoya 15. Exploring Value Co-creation Concept: A Bibliometric Analysis of 20 Years of Research and Theory Yousef Alqayed, Kaouther Kooli, Pantea Foroudi and Maria Palazzo 16. Sustainability and social innovation: In the case of Covid-19 pandemic Sadaf Sartipi, Pantea Foroudi, Maria Palazzo and Mahmoud Ahmadpour Daryani 17. Sustainable Branding in Healthcare within Generation Z in a Developing Economy Durga Vellore-Nagarajan, Constantinos-Vasilios Priporas and Mark McPherson 18. The Market Reaction to Unexpected Earnings via Discretionary Accruals and Sustainability Reporting Javad Izadi Z.D. and Maria Palazzo