Chinese Outbound Tourist Behaviour : An International Perspective (Paperback)

1.Chinese outbound tourist behaviour: An introduction.  2.History, development and politics of China's outbound tourism.  3.From then to now: A brief history of China's outbound tourism market.  4.Development of China's outbound tourism market: A brief history from then to now.  5.Development of China's outbound tourism: New trends and travel patterns.  6.China's long-haul travel experiences: The development of Chinese tourism in Itality.  7.Experience economy in wellness tourism to attract Chinese outbound tourists.  8.Challenges of targeting the Chinese outbound market: A case study of Fiji.  9.Identifying the key factors influencing service quality among Chinese GTPs in New Zealand.  10.Chinese tourists' behavior on package tours in Turkey.  11.Destination food image: A systematic literature review to assess future perspectives.  12.Local perceptions and behavior of Chinese tourists at the tulip field in the Netherlands.  13.The future of Chinese outbound tourism: An Australian perspective.  14.The shopping behaviour of Chinese outbound tourists.  15.Who are Chinese luxury travellers?  16.Effects of COVID-19 knowledge on Chinese tourists' intentions for medical purposes.  16.Chinese outbound tourism in the post- SARS- CoV-2 era.