Destination Marketing : An international perspective (Paperback)

Introduction Metin Kozak, Nazmi Kozak PART I ? DESTINATION IMAGE 1. A Study of the Role of Country Image in Destination Image Yin Teng Chew, Siti Aqilah Binte Jahari 2. Lake-destination Image Attributes: A Neural Network Content Analysis Ana Isabel Rodrigues, Antonia Correia, Metin Kozak 3. Literature Creation of Tourist Imaginary Yang Zhang, Yi-Wei Xiao 4. Travel Writings and Destination Image Sabrina Meneghello, Federica Montaguti 5. Affective component of the destination image: A computerised analysis Estela Marine-Roig, Salvador Anton Clave PART II ? DESTINATION BRANDING 6. Shaping Collaboration in Tourism: Thuggery in a Destination Branding Process Carlos Larreategui Nardi, Giuseppe Marzano, Gonzalo Mendieta 7. Revealing Internal Stakeholders’ Perceptions of Developing ‘Brand Alexandria’ Sally Khalil, Osama Ibrahim 8. Rebranding Components towards Developing a Tourism Destination Nurliana Jafar 9. Analysing Destination Readiness for Branding Neda Teli?man-Ko?uta, Neven Ivandi? PART III ? SUPPORTING ELEMENTS OF DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite Heritage Interpretation Justyna B?kiewicz, Anna Leask, Paul Baron, Tijana Raki? 11. The Anca Stone in the Building of a Tourist Destination Rita Gomes, Vivina Carreira 12. Identifying Research Gaps in Medical Tourism Yin Teng Chew, Alan Darmasaputra Koeshendro 13. Destination Experience for Middle-East Tourists Gurel Cetin, Batikan Yasankul, Fusun Istanbullu Dincer PART IV ? MODELS OF DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience Relationship Model of Gaming Activity Tang-chung Kan, Joyce Hsiu-yu Chen, Chelsea Su 15. A Review of Life Cycle Models by Plog & Butler from a Marketing Perspective Grace K.S. Ho, Bob McKercher 16. A New Tourism Map for Dubai’s Top Source Market Naeema Alhosani 17. Innovative System Indicators for Islamic Tourism Using C-PEST Factors Nor’Ain Othman, Salamiah A. Jamal 18. Competitiveness of Tourist Destinations and Brazilian Strategy Rosana Mazaro, Carlos Alberto Freire Medeiros