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Routledge Handbook of Wine Tourism

Routledge Handbook of Wine Tourism (Hardcover)

Saurabh Kumar Dixit (엮은이)
Routledge
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Routledge Handbook of Wine Tourism
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· 제목 : Routledge Handbook of Wine Tourism (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780367698607
· 쪽수 : 792쪽
· 출판일 : 2022-11-25

목차

Part I: Setting the Scene for Wine Tourism 1. The growth and evolution of global wine tourism Manoj Kumar Yadav and Saurabh Kumar Dixit 2. Nature and significance of wine tourism: An Australian perspective Genevieve d'Ament, Anthony J. Saliba and Tahmid Nayeem 3. Conceptualization of a winescape framework Vander Valduga, Sarah Marroni Minasi, Gui Lohman 4. Contributions of wine routes and trails to wine tourism experiences Namita Roy and Ulrike Gretzel 5. Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India Anupama S. Kotur (Kaddi) 6. Exploring co-creation process in the wineries: the relevance of social partner characteristics Eduardo Moraes Sarmento, Sandra Maria Correia Loureiro and Namercio Cunha 7. Wine tourism in Canada Zainub Ibrahim, Remy Tremblay and Fiona McCarthy-Kennedy 8. Key challenges in global wine tourism Vasco Santos, Paulo Ramos and Paulo Ramos PART II: PROFILING AND SEGMENTATION OF THE WINE TOURISM MARKET 9. Understanding the wine tourism markets Brian Wong Kee Mun and Khairul Anuar Muhamad 10. Wine tourism and consumer behavior Roberta Garibaldi, Matthew J. Stone, Erik Wolf and Andrea Pozzi 11. Preferences and characteristics of wine tourists Lee Kuan-Huei 12. Wine tourism´s institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks Alexandre Guedes 13. Wine tourist motivations and perceptions of destination attributes Brian Kee Mun Wong and Christy Yen Nee Ng 14. Wine consumers’ knowledge of wine and their wine self-confidence in different sales contexts Alet C Erasmus and Renee van Wyk 15. The emerging wine tourist: perspectives of multicultural, first-time winery visitors Karen Goodlad and Susan Phillip 16. Senior travelers and wine tourism experience: opportunities of an evolving market segment Izaskun Zurbitu-Aldama and Adela Balderas - Cejudo PART III: WINE TOURISM AS AN INSTRUMENT FOR THE REGIONAL DEVELOPMENT 17. Wine tourism: A story rooted in place Caroline Morrow 18. Strategies for developing wine tourism destination: the case of the Douro Valley (Portugal) Eduardo Candido Cordeiro Goncalves and Ricardo Jorge da Costa Guerra 19. Wine tourism development: From the host community’s perspective Shuangyu Xu and Carla Barbieri 20. Winery owners’ perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, Northern Italy Magali Canovi and Andy Lyon 21. Wine tourism in rural Japan: an integrated development instrument Chuanfei Wang 22. Wine tourism gentrification: transforming rural agricultural regions in the USA Shenrui (Demi) Deng, Byron Marlowe, and Robert J. Harrington 23. Role of great wine capitals network in making wine tourism a competitive factor of a territory Adela Balderas-Cejudo, Jorge Garcia Martin and Lazaro Echegaray Eizaguirre 24. From wine to vermouth: events as guardians of the territory Francesc Fuste-Forne PART IV: NEW APPROACHES AND PRACTICES IN WINE TOURISM MARKETING 25. Marketing destinations through wine tourism - using the example of developing wine tourism in Austria Stephanie Tischler and Albert F. Stockl 26. The role of wine festivals in Swedish wine tourism marketing Olga Rauhut Kompaniets 27. The emergence of a new wine tourism field: entrepreneurial struggles Jon Sundbo 28. Creative star wine districts: an exploratory research Pasquale Sasso, Anne Gombault, Fabrice Thuriot and Ludovico Solima 29. Folk wine festivals in Italy: a grassroot strategy for developing wine tourism Michele F. Fontefrancesco 30. Matching business travel with wine tourism ? the case of the Canton of Grisons, Switzerland Philippa Golding and Thorsten Merkle 31. Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia Giacomo Del Chiappa, Ester Napolitano and Marcello Atzeni PART V: WINE TOURISM EXPERIENCE: MANAGEMENT AND SUCCESS STORIES 32. Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience Wided Batat 33. The staging of wine tourism experiences in Australia Paul Strickland and Kim M. Williams 34. The taste of experience: the sensitivities of wine tourists Wagner Otavio Gabardo, Vander Valduga and Marcos Alberto Torres 35. Antecedents, elements, and outcomes of the wine tourism experience at the destination Gokhan Yılmaz and Ay?e ?ahin 36. Multisensory experience of wine tourism Anthony J. Saliba and Genevieve d’Ament 37. The influence of wine involvement on wine tourism motivations and experiences Joanna Fountain 38. Wine tasting and appreciation experiences at wineries Ana Brochado, Maite Sena, Fernando Oliveira 39. The Louise: A luxury wine hotel experience in the vineyards Sylvie Hertrich, Coralie Haller and Jodie Conduit 40. Markers, benefits, and pitfalls of authenticity in wine tourism: A case study in Melnik, Bulgaria Ilinka Terziyska 41. Capturing core experiential aspects in winery visitors’ TripAdvisor reviews: Netnographic insights from Santorini and Crete Georgia Papadopoulou and Maria Alebaki 42. Wine routes and trails Vis-A-Vis wine tourism: experiences and examples from Slovenia Janez Bogataj   PART VI: INNOVATIONS AND TECHNOLOGICAL ADVANCEMENTS IN WINE TOURISM 43. The role of technology in wine tourism Roberta Garibaldi 44. Virtual wine tourism experiences Sandra Maria Correia Loureiro 45. Social media marketing in wine tourism Ige Pirnar and Aylin Caliskan 46. Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation Amnaj Khaokhrueamuang 47. Hybrid wine grapes and emerging wine tourism regions Dan McCole 48. Post COVID-19 developments in the wine tourism sector Jane Eastham 49. Wine, tourism and the global pandemic: Realising opportunities for new wine markets and experiences Joanna Fountain, Rory Hill and Nicholas Cradock-Henry PART VII: TERROIR SUSTAINABILITY AND CULTURAL CONSTRUCTS IN WINE TOURISM 50. A sustainable perspective for wine tourism management Elena S. Rotarou and Humberto Rivas Ortega 51. The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism Willy Legrand, Clare Hindley, Roland Vogels and Andrea Levis 52. Sustainable wine tourism: the case of natural wines Camilo Pena-Moreno and Annamma Joy 53. Rural landscapes, culture, and wine tourism Michelle Thompson and Bruce Prideaux 54. Exploring the role of restaurant wine lists in communicating local sense of place to tourists Rory Hill and Joanna Fountain 55. Vital elements to foster territorial development based on wine tourism Maria del Pilar Leal Londono 56. Integrating wine tourism with rural tourism experience Keith Mandabach 57. Conclusion: Uncorking The Emerging Realms For Wine Tourism Research Saurabh Kumar Dixit

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