Gastronomic Tourism Experiences and Experiential Marketing (Paperback, 1)

Introduction: Gastronomic tourism experiences and experiential marketing  1. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media  2. Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities  3. The culinary creative process of Michelin Star chefs  4. Gastronomic experience (co)creation: evidence from Taiwan and Catalonia  5. Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals  6. From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France  7. Blending tradition and modernity: gastronomic experiences in High Peruvian cuisine  8. Discovering gastronomic tourists’ profiles through artificial neural networks: analysis, opinions and attitudes