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· 분류 : 외국도서 > 경제경영 > 산업 > 서비스
· ISBN : 9781032019369
· 쪽수 : 142쪽
· 출판일 : 2023-09-25
목차
1. Consumer behavior in hospitality and tourism
Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo
2. Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance?performance analysis
Priya Bhalla and Prodyut Bhattacharya
3. How user-generated judgments of hotel attributes indicate guest satisfaction
Sangeetha Gunasekar and Sooriya Sudhakar
4. Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey
5. Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
Chindu Chandran and Prodyut Bhattacharya
6. Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
Harshada Rajeev Satghare and Madhuri Sawant
7. Consumer engagement in village eco-tourism: A case of the cleanest village in Asia ? Mawlynnong
Neeraj Sharma and Bijoylaxmi Sarmah
8. Recycling on vacation: Does pro-environmental behavior change when consumers travel?
Jason Oliver, Stefanie Benjamin and Hillary Leonard
