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책 정보
· 제목 : Routledge Handbook of Sports Sponsorship : Successful Strategies (Hardcover)
· 분류 : 외국도서 > 법률 > 스포츠
· ISBN : 9780415401104
· 쪽수 : 288쪽
· 출판일 : 2006-11-17
· 분류 : 외국도서 > 법률 > 스포츠
· ISBN : 9780415401104
· 쪽수 : 288쪽
· 출판일 : 2006-11-17
목차
Introduction 1. Sponsorship Management Principles 2. Legal Approach to Sporting Events 3. Strategic and Operational Sponsorship Implementation 4. Contracts Associated with Events 5. Case Study : "Perrier Fluo Beach Volley Experience. Conclusion. Appendices. Notes References
