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· 제목 : Reconfiguring Public Relations : Ecology, Equity and Enterprise (Paperback) 
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9780415512497
· 쪽수 : 200쪽
· 출판일 : 2012-03-22
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9780415512497
· 쪽수 : 200쪽
· 출판일 : 2012-03-22
목차
Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures
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