Public Relations History : Reworking Pasts and Reclaiming Futures (Hardcover)

1 Synthesizing and deconstructing: Classic works, dissenting voices, and resurgent times in PR history 2 Historiography and the contestation of the past 3 Forging and reforging: Fashioned history, diversification, and methods 4 French innovation (1): Lucien Febvre, Marcel Bloch, and the origins of Annales 5 French innovation (2): The later Annales, "New History," and the Longue Duree 6 Is PR history best seen in the context of a media age, a digital era, or liquid times? 7 Enlarging times: Big history, eco-history, and world history 8 After postcolonialism: Deprovincializing history and PR history 9 True stories: Fiction, postmodernism, and hidden historical narratives 10 Reclaiming futures: Plural approaches, deterritorialization, and other ways forward.