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· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781138853973
· 쪽수 : 224쪽
· 출판일 : 2018-09-01
목차
1 Synthesizing and deconstructing: Classic works, dissenting voices, and resurgent times in PR history 2 Historiography and the contestation of the past 3 Forging and reforging: Fashioned history, diversification, and methods 4 French innovation (1): Lucien Febvre, Marcel Bloch, and the origins of Annales 5 French innovation (2): The later Annales, "New History," and the Longue Duree 6 Is PR history best seen in the context of a media age, a digital era, or liquid times? 7 Enlarging times: Big history, eco-history, and world history 8 After postcolonialism: Deprovincializing history and PR history 9 True stories: Fiction, postmodernism, and hidden historical narratives 10 Reclaiming futures: Plural approaches, deterritorialization, and other ways forward.














