책 이미지
eBook 미리보기
책 정보
· 제목 : Ratings Analysis : Audience Measurement and Analytics (Paperback, 4 New edition)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9780415526524
· 쪽수 : 328쪽
· 출판일 : 2013-10-01
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9780415526524
· 쪽수 : 328쪽
· 출판일 : 2013-10-01
목차
PART I: THE BUSINESS OF AUDIENCE MEASUREMENT
1 An Introduction to Audience Research
2 Audience Measurement
3 Audience Measurement Methods
PART II: AUDIENCE ANALYTICS
4 Understanding Audience Behavior
5 Analysis of Gross Measures
6 Analysis of Cumulative Measures
PART III: APPLICATIONS
7 Audience Research in Advertising
8 Audience Research in Programming
9 Audience Research in Financial Analysis
10 Audience Research in Social Policy
![[큰글씨책] 관심의 시장](/img_thumb2/9791130445595.jpg)
