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· 분류 : 외국도서 > 과학/수학/생태 > 과학 > 지구과학 > 지리학
· ISBN : 9780415951371
· 쪽수 : 424쪽
· 출판일 : 2006-08-31
목차
Part I: Corporation History and the American Experience1. Northwest Arkansas: The Home of Wal-Mart Stores, Inc. 2. "Reading" Wal-Mart's Success Through the American Experience: Mixes of Frontierism, Consumerism, Grassroots Entrepreneurialism, Rural Renaissance and Globalization Part II: The Corporation 3. Global Production Networks and Local Distributors: Wal-Mart and the Logistics of Production 4. The Wal-Mart Nexus: Corporate Elites and Networks 5. Wall Street and Wal-Mart: Overcoming Headquarters Isolation To Finance the Creation of the World's Largest Retailer 6. The Wal-Martization of the U.S. Food Industry 7. Wal-Mart Supercenter Market Share in Grocery Retailing the U.S. Metropolitan Areas 8. Women Workers at Wal-Mart Part III: Globalization 9. Wal-Mart's World 10. The Geopolitics of Global Business: Wal-Mart and the Wider World 11.Retailers of the World Unite: What Happens When Retailers Rule the World 12. Wal-Mart, Inc., gov.: Far Eastern Tales of Consumer-Led Democracy 13. Penetrating the Emerging Markets: The Entry and Expansion of Wal-Mart in China 14. Consuming Wal-Mart: A Case Study in Shenzhen 15. Challenges Facing Wal-Mart in the German Market 16. The Myth of Wal-Martization: Retail Globalization and Local Competition in Germany and Japan 17. Wal-Mart in Mexico: A Retail Sector in Transition 18. Is Wal-Mart the New Standard Bearer of Industrial Relations in America 19. Wal-Mart as a Legal Strategy 20. Is Design Review an Effective Tool in Shaping Wal-Mart To Fit the Inner City Setting? 21. The Resistance of Rural African-American Communities to Wal-Mart Developments Part V: Consumerism and Popular Culture 22. The Institutional Semiotics of Wal-Mart's Retail Internationalization 23. Cathedrals of Consumption: Commodity Signs and the Walmartization of Consumer Consciousness 24. Marketing, Advertising, and Local Community Relationships in Wal-Mart's Expansion 25. Wal-Mart as a Country Store: A Case Study in Folk Culture and Globalization 26. Wal-Mart and the Rural Landscape 27. Finding the Heart of America in the Aisles of Wal-Mart: Where the Heart Is as a Popular Culture Discourse 28. Photoessay on Wal-Mart