Strategic Innovation : New Game Strategies for Competitive Advantage (Paperback)

Part 1: Introduction1. Introduction to New Game Strategies and Overview2. Assessing the Profitability Potential of a Strategy3. The Long Tail and New GamesPart 2: Strengths and Weaknesses4. Creating and Appropriating Value in the Face of New Games5. Resources and Capabilities in the Face of New Games6. First-mover Advantages and Disadvantages7. Implementation of New Game Strategies Part 3: Opportunities and Threats8. Disruptive Technologies as New Games9. Globalization Through New Games 10. New Game Environments and the Role of Governments 11. Coopetition and Game Theory Part 4: Applications12. Entering a New Business Using New Games 13. Strategy FrameworksPart 5: Cases Case 1: New World Invades France’s Wine Terroir Case 2: Sephora Takes on America Case 3: Netflix: Responding to Blockbuster, Again Case 4: Threadless in Chicago Case 5: Pixar Changes the Rules of the Game Case 6: Lipitor: The World’s Best-Selling Drug Case 7: New Belgium: Brewing a New Game Case 8: Botox: How Long Would the Smile Last? Case 9: Ikea Lands in the New World Case 10: Esperion: Drano for Your Arteries? Case 11: Xbox 360: Will the Second Time Be any Better? Case 12: The Nintendo Wii: A Game-Changing Move