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· 분류 : 외국도서 > 경제경영 > 투자/증권 > 일반
· ISBN : 9780470467152
· 쪽수 : 320쪽
· 출판일 : 2010-03-29
목차
Preface.
Acknowledgments.
Part One Introduction and Background.
Chapter 1 The Thrill of Investing in Common Stocks.
Chapter 2 1965–2009: Lessons from Significant Events in Berkshire History.
Part Two Buffett Investing = Value + Growth.
Chapter 3 Value Investing—It's Like Buying Christmas Cards in January.
Chapter 4 Growth Investing.
Chapter 5 Intrinsic Value.
Chapter 6 Buffett Investing = Value + Growth.
Part Three Other People’s Money.
Chapter 7 Insurance—Other People’s Money.
Chapter 8 Reinsurance: More of Other People’s Money.
Chapter 9 Tax Deferment: Interest-Free Loans from the Government.
Part Four Success in Retailing, Manufacturing, and Utilities.
Chapter 10 If You Don’t Know Jewelry, Know Your Jeweler.
Chapter 11 Compete Like Mrs. B.
Chapter 12 Why Invest in Utility Companies?
Chapter 13 High Profits in Honest-to-Goodness Manufacturing Companies.
Part Five Risk, Diversification, and When to Sell.
Chapter 14 Risk and Volatility: How to Think Profitably About Them.
Chapter 15 Why Hold Cash: Liquidity Brings Opportunities.
Chapter 16 Diversification: How Many Baskets Should You Hold?
Chapter 17 When to Sell.
Part Six Market Efficiency.
Chapter 18 How Efficient Is the Stock Market?
Chapter 19 Arbitrage and Hedge Funds.
Part Seven Profitability and Accounting.
Chapter 20 M = Monopoly = Money.
Chapter 21 Who Wins in Highly Competitive Industries?
Chapter 22 Property, Plant and Equipment: Good or Bad?
Chapter 23 Key to Success: ROE and Other Ratios.
Chapter 24 Accounting Goodwill: Is It Any Good?
Part Eight Psychology.
Chapter 25 How Much Psychology Should You Know?
Chapter 26 How to Learn from Mistakes.
Part Nine Corporate Governance.
Chapter 27 Dividends: Do They Make Sense in This Day and Age?
Chapter 28 Should You Invest in Companies That Repurchase Their Own Shares?
Chapter 29 Corporate Governance: Employees, Directors, and CEOs.
Chapter 30 Large Shareholders: They Are Your Friends.
Conclusion B = Baseball = Buffett.
Appendix A Summary of the Book.
Notes.
About the Author.
Index.















