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· 제목 : [eBook Code] Take Their Breath Away (eBook Code, 1st) (How Imaginative Service Creates Devoted Customers )
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780470485170
· 쪽수 : 240쪽
· 출판일 : 2009-04-22
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780470485170
· 쪽수 : 240쪽
· 출판일 : 2009-04-22
목차
Introduction A Call for Imaginative Service.
PART ONE TWELVE TAKE-THEIR-BREATH-AWAY STRATEGIES.
Chapter 1 Animation.
Chapter 2 Reinvention.
Chapter 3 Decoration.
Chapter 4 Camouflage.
Chapter 5 Concierge.
Chapter 6 Partnership.
Chapter 7 Cult-Like.
Chapter 8 Luxury.
Chapter 9 Air.
Chapter 10 Air Defense.
Chapter 11 Scout’s Honor.
Chapter 12 Firefighter.
PART TWO THE TAKE-THEIR-BREATH-AWAY EXECUTION PLAN.
Chapter 13 Insight: Understanding Your Customer.
Chapter 14 Oversight: Assessing Your Launch Pad.
Chapter 15 Spotlight: Choosing a Take-Their-Breath-Away Strategy.
Chapter 16 Foresight: Unearthing Potential Customer Stressors.
Chapter 17 Green Light: Launch Lessons for Leaders.
Notes.
About the Authors.
Thanks!
Bibliography.
Index.
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