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· 제목 : The End of Fundraising (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780470597071
· 쪽수 : 240쪽
· 출판일 : 2011-03-22
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780470597071
· 쪽수 : 240쪽
· 출판일 : 2011-03-22
목차
Preface.
Introduction: The End of Fundraising as We Know It.
I Capturing Your Impact: From “What” to “So What?”
1 From Accountability to Value.
2 Measurement.
3 Creating a Product Called Impact.
II Marketing Your Impact: How to Connect Your Value to the Market.
4 New Market Stakeholders.
5 Not All Outcomes Are Created Equal.
6 Social Arbitrage: How to Increase Your Value.
III Selling Your Impact: Creating and Closing Deals in the Social Capital Market.
7 It's Not About You, It's About Them.
8 The Art of the Deal.
9 The Seven Immutable Laws of Selling Your Impact.
Conclusion: Implications of the Social Capital Market.
Epilogue: Frequently Asked Questions.
Notes.
Acknowledgments.
Index.
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