Social Innovation, Inc. (Hardcover)

Introduction.

I The New Economics of Social Change.

1 The Rise of the Social Capital Market.

2 Responsibility Is Not a Strategy.

3 Corporate Social Innovation.

II Five Strategies for Corporate Social Innovation.

4 Strategy One—Create Revenues Through Submarket Products and Services.

5 Strategy Two—Enter New Markets Through Backdoor Channels.

6 Strategy Three—Build Emotional Bonds with Customers.

7 Strategy Four—Develop New Pipelines for Talent.

8 Strategy Five—Influence Policy Through Reverse Lobbying.

III The Roadmap to Social Innovation.

9 Creating a Culture of Social Innovation.

10 The Formula for Social Innovation.

11 Implications of the Social Capital Market.

Notes.

Acknowledgments.

About the Author.

Index.