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· 제목 : The Strategy Pathfinder : Core Concepts and Live Cases (Paperback, 2 Revised edition) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470689462
· 쪽수 : 474쪽
· 출판일 : 2011-01-28
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470689462
· 쪽수 : 474쪽
· 출판일 : 2011-01-28
목차
The Strategy Pathfinder Map. Pathways to Strategy. About the Author's. PART I THE STRATEGIC ENVIRONMENT. 1. Macro-Shocks. 2. Movers and Shakers. 3. Industry Dynamics. PART II THE STRATEGIC ORGANIZATION. 4. Corporate Strategy. 5. Strategic Positioning. 6. Corporate Identity. 7. Organic Strategy. PART III STRATEGIC ADVANCES. 8. Crossing Borders. 9. Guiding Change. PART IV STRATEGIC FUTURES. 10. Sustain Ability. 11. Maverick Strategies. Integrative Cases. Using The Strategy Pathfinder 2nd Edition for Assessments and Examinations. Primary Chapter and Case Authors. Notes. References. Acknowledgements. Glossary of Core Strategic Management Concepts. Index.
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