책 이미지

eBook 미리보기
책 정보
· 제목 : Strategy Builder: How to Create and Communicate More Effective Strategies (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118707234
· 쪽수 : 256쪽
· 출판일 : 2015-04-27
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781118707234
· 쪽수 : 256쪽
· 출판일 : 2015-04-27
목차
Strategy Builder Team vi
PART One: The Concept 01
Opportunities for a New Way of Developing Strategy 05
Seven Strengths of Drawing Strategy 12
What Strategy Builder Does 22
PART TWO: Design 25
User’s Guide to the Strategy Builder’s Framework Profiles 28
Environmental Ecology 37
Competitive Positioning 71
Resources and Capabilities 105
Strategic Growth Options 139
Managing Performance Strategically 173
PART Three: Realization 207
Well-built Strategies, Simply Conveyed 209
Six Stratographic Principles 212
Get Building 233
Endnotes 239
Image Credits 242
추천도서
분야의 베스트셀러 >