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· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9781119311843
· 쪽수 : 464쪽
· 출판일 : 2017-12-04
목차
The Strategy Pathfinder Map ix
Pathways to Strategy xv
About the Creators xxii
Chapter 1 Strategic Purpose 1
PART I THE STRATEGIC ENVIRONMENT
Chapter 2 Macro-Shocks 37
Chapter 3 Industry Forces 73
PART II STRATEGIC ADVANTAGE
Chapter 4 Competitive Advantage 103
Chapter 5 Resource-Based Advantage 133
Chapter 6 Business Model Advantage 165
Chapter 7 Corporate Advantage 191
PART III STRATEGIC GROWTH
Chapter 8 New Ventures 221
Chapter 9 Crossing Borders 247
Chapter 10 Leading Strategic Change 281
Chapter 11 Evaluating Strategic Performance 315
PART IV MAVERICK STRATEGIES
Chapter 12 The Maverick: Six Senses of Strategy 345
APPENDICES
Practice Cases for Job Interviews 369
Using The Strategy Pathfinder 3rd Edition for Assessments and Examinations 385
Notes 391
References 405
Glossary of Core Strategic Management Concepts 411
Acknowledgements 427
Index 429