Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support (Hardcover)

Introduction vii

Chapter 1 Luxury and Brand Power 1

Chapter 2 The Distribution Models of Luxury 15

Chapter 3 The Different Outlets of Luxury Distribution 37

Chapter 4 The Internet as a Channel of Distribution 63

Chapter 5 Luxury Store Location 83

Chapter 6 Luxury Store Concept and Design 119

Chapter 7 Luxury Store Economics 139

Chapter 8 Luxury Retail Pricing 169

Chapter 9 Customer In-Store Behavior 185

Chapter 10 The Importance of Stores in Customer Relationship Building 195

Chapter 11 Building Loyalty in Luxury Brands 209

Chapter 12 Advertising and Communication 229

Chapter 13 The Future of Luxury Brand Retailing 245

Appendix Managing a Store Toolbox 257

Bibliography 291

About the Authors 295

Index 297