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· 제목 : Luxury Brand Management in Digital and Sustainable Times (Hardcover, 4)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781119706281
· 쪽수 : 544쪽
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781119706281
· 쪽수 : 544쪽
목차
Introduction
Chapter 1 The Concept of Luxury
Chapter 2 Specificities of the luxury industry
Chapter 3 Major luxury sectors
Chapter 4 The power of the luxury brand
Chapter 5 The luxury client
Chapter 6 Brand Identity: concepts and analytical semiotic tools
Chapter 7 Additional Brand Analytical Tools
Chapter 8 Creation and merchandising
Chapter 9 Communication and digital disruption
Chapter 10 Becoming a global brand
Chapter 11 Retail management
Chapter 12 Sustainability and authenticity
Annexe A Applying brand identity analytical tools: The case of Sasin School of Business, the leading Thai business school, Chulalongkorn University (Bangkok, Phuket)
Annexe Glossary of digital-related terms
Index
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