Strategic Management of E-Business (Paperback, 2nd)

Preface to the second edition. Preface to the first edition. About the Author. Chapter 1. Introduction to E-Business. Chapter 2. The Basics of E-Business Technology. Chapter 3. The Markets for Electronic Commerce. Chapter 4. E-Marketing. Chapter 5. The Economics of E-Business. Chapter 6. Analysing the Industry Impacts of E-business. Chapter 7. Developing an E-Business Strategy. Chapter 8. Implementing an E-Business Strategy. Chapter 9. Public Policy Issues. Chapter 10. Future Trends.