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· 제목 : Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
· 분류 : 외국도서 > 경제경영 > 경제발전 > 비즈니스
· ISBN : 9780470876411
· 쪽수 : 288쪽
· 출판일 : 2010-07-13
· 분류 : 외국도서 > 경제경영 > 경제발전 > 비즈니스
· ISBN : 9780470876411
· 쪽수 : 288쪽
· 출판일 : 2010-07-13
목차
1 Canvas
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas
2 Patterns
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models
3 Design
126 Customer Insights
134 Ideation
146 Visual Thinking
160 Prototyping
170 Storytelling
180 Scenarios
4 Strategy
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models
5 Process
244 Business Model Design Process
Outlook
262 Outlook
Afterword
274 Where did this book come from?
276 References
