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· 제목 : Just Ask a Woman: Cracking the Code of What Women Want and How They Buy (Hardcover) (Cracking the Code of What Women Want and How They Buy)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471369202
· 쪽수 : 272쪽
· 출판일 : 2003-04-25
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471369202
· 쪽수 : 272쪽
· 출판일 : 2003-04-25
목차
Acknowledgments.
Introduction.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
