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· 제목 : The 30 Day MBA in International Business : Your Fast Track Guide to Business Success (Paperback, 2 Revised edition) 
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780749475420
· 쪽수 : 352쪽
· 출판일 : 2016-01-03
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780749475420
· 쪽수 : 352쪽
· 출판일 : 2016-01-03
목차
- Chapter - 0: List of Tables
- Chapter - 0: List of Figures
- Chapter - 0: Introduction
- Chapter - 01: Introduction to international business;
- Chapter - 02: The international business environment;
- Chapter - 03: Global business strategy;
- Chapter - 04: International marketing strategy;
- Chapter - 05: Finance and accounting;
- Chapter - 06: Managing the international organization;
- Chapter - 07: Human resource management;
- Chapter - 08: Selecting and maintaining global strategic partners;
- Chapter - 09: Ethics and social responsibility in the global marketplace;
- Chapter - 10: Entrepreneurship;
- Chapter - 11: Preparing the international business growth plan budget;
- Chapter - 12: Other central subjects
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