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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781118837344
· 쪽수 : 416쪽
· 출판일 : 2014-10-27
목차
Introduction 1
Part I: Getting Started with Your New Business 7
Chapter 1: Preparing for Business 9
Chapter 2: Doing the Groundwork 25
Chapter 3: Can You Do the Business? 45
Chapter 4: Testing Feasibility 63
Part II: Making and Funding Your Plan 83
Chapter 5: Structuring Your Business 85
Chapter 6: Preparing the Business Plan 109
Chapter 7: Getting Help 125
Chapter 8: Finding the Money 137
Chapter 9: Considering Your Mission 163
Chapter 10: Marketing and Selling Your Wares 169
Part III: Staying in Business 191
Chapter 11: Employing People 193
Chapter 12: Operating Effectively 215
Chapter 13: Keeping Track of Finances 239
Chapter 14: Managing Your Tax Position 265
Part IV: Making the Business Grow 279
Chapter 15: Doing Business Online 281
Chapter 16: Improving Performance 301
Chapter 17: Exploring Strategies for Growth 321
Chapter 18: Becoming a Great Manager 339
Part V: The Part of Tens 355
Chapter 19: Ten Pitfalls to Avoid 357
Chapter 20: Ten People to Talk to Before You Start 363
Chapter 21: Ten Reasons for Using Social Media 369
Index 379
