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· 제목 : The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success (Paperback, 2 Revised edition)
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780749474980
· 쪽수 : 280쪽
· 출판일 : 2016-01-03
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780749474980
· 쪽수 : 280쪽
· 출판일 : 2016-01-03
목차
- Chapter - 0: List of Figures
- Chapter - 0: List of Tables
- Chapter - 0: Introduction
- Chapter - 01: Introduction to marketing;
- Chapter - 02: Buyer behaviour;
- Chapter - 03: Marketing strategy;
- Chapter - 04: Products and services;
- Chapter - 05: Advertising and promotion;
- Chapter - 06: Place and distribution;
- Chapter - 07: Pricing;
- Chapter - 08: People: managing the marketing organization;
- Chapter - 09: Maths for marketing;
- Chapter - 10: Marketing and the law;
- Chapter - 11: Marketing plans and budgets;
- Chapter - 12: Additional core general MBA subjects
