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· 제목 : Franchising Hospitality Services (Paperback)
· 분류 : 외국도서 > 경제경영 > 프랜차이즈
· ISBN : 9780750647724
· 쪽수 : 296쪽
· 출판일 : 2000-05-01
· 분류 : 외국도서 > 경제경영 > 프랜차이즈
· ISBN : 9780750647724
· 쪽수 : 296쪽
· 출판일 : 2000-05-01
목차
Part one - Franchising organization and debates; Introduction (Stephen Taylor); History and development (Christina Fullop); Franchising Research: a failed literature? (Stuart Price); Entrepreneurs or intrapreneurs? (Alison Morrison); Empowered franchisees? (Conrad Lashley); Financial fundamentals (Alison Morrison and Angus McMillan); Part two - Franchising at sub-sector level; Catering (Stephen Ball); Hotels (Stephen Taylor); Licensed retail (Guy Lincoln and Conrad Lashley); Travel, trade and transport (Lesley Pender); The case of McDonalds Restaurants Limited (Conrad Lashley)
