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· 제목 : Cross-Cultural Behaviour in Tourism (Paperback)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 관습/전통
· ISBN : 9780750656689
· 쪽수 : 368쪽
· 출판일 : 2002-11-27
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 관습/전통
· ISBN : 9780750656689
· 쪽수 : 368쪽
· 출판일 : 2002-11-27
목차
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index
