International Tourism (Hardcover)

· 제목 : International Tourism (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781138472860
· 쪽수 : 460쪽
· 출판일 : 2020-12-18

Part One International Tourism: The Global Environment 1 Globalization, tourism and cultureIntroduction2 Cultural diversity Part Two Cultural Theories and Practices3 Intercultural theories 4 Cultural practices and tourism impacts on culturePart Three Culture and Cultural Differences5 Culture 6 Cultural variability7 Cultural influences on intercultural communication8 Cultural influences on social interaction9 Cultural influences on rules of social interaction10 Cultural influences on service 11 Cultural influences on ethical behaviorPart Four Tourist Behavior12 Human behavior: its nature and determinants 13 Consumer buying behavior 14 Cultural influences on tourist buying behaviorPart Five Cross-Cultural Comparison 15 Cultural differences among international societies Part Six Multicultural Competence 16 Multicultural competence in a global world