International Tourism (Paperback)

Part One: International Tourism: The Global Environment  1 .Globalization, tourism and culture  Introduction  2. Cultural diversity  Part Two: Cultural Theories and Practices  3. Intercultural theories  4. Cultural practices and tourism impacts on culture  Part Three: Culture and Cultural Differences  5. Culture  6. Cultural variability  7. Cultural influences on intercultural communication  8. Cultural influences on social interaction  9. Cultural influences on rules of social interaction  10. Cultural influences on service  11. Cultural influences on ethical behavior  Part Four: Tourist Behavior  12. Human behavior: its nature and determinants  13. Consumer buying behavior  14. Cultural influences on tourist buying behavior  Part Five: Cross-Cultural Comparison  15. Cultural differences among international societies  Part Six: Multicultural Competence  16. Multicultural competence in a global world