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· 제목 : Marketing Plans for Service Businesses : A Complete Guide (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750667463
· 쪽수 : 320쪽
· 출판일 : 2005-09-13
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750667463
· 쪽수 : 320쪽
· 출판일 : 2005-09-13
목차
Marketing and services; Marketing planning for services - the process and the problems; Marketing planning phase one - the strategic context; Marketing planning phase two - the situation review; Marketing planning phase three - marketing strategy formulation; Marketing planning phase four - resource allocation, monitoring and detailed planning; Organising for marketing planning; A step-by-step marketing planning system of services; Examples of marketing plans; Glossary of marketing planning terms
