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책 정보
· 제목 : CIM Revision Cards Marketing Planning (Hardcover, 2 ed)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750682961
· 쪽수 : 132쪽
· 출판일 : 2006-11-08
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750682961
· 쪽수 : 132쪽
· 출판일 : 2006-11-08
목차
Introduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing.
