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· 제목 : CIM Revision Cards Analysis and Evaluation (Hardcover, 2 ed)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750686426
· 쪽수 : 146쪽
· 출판일 : 2008-02-28
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750686426
· 쪽수 : 146쪽
· 출판일 : 2008-02-28
목차
Evaluating Performance; Brand Valuation; Marketing activities audit; Evaluating Performance:Marketing Metrics; Marketing activities audit;Analysing the external environment; Characteristics of the Global Marketplace; Defining Competitive advantage
