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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780787996130
· 쪽수 : 208쪽
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Foreword By Marc Benioff.
Introduction.
1.0 My Dot-Com Life Begins.
Brainstorm: Who Knows What Could Happen If You Raise Your Hand?
Brain Trust: Take Responsibility, by Heidi Roizen.
2.0 Nature or Nurture? A San Francisco Upbringing.
Brainstorm: All the Fuss About “Passion”—and How to Tap into Yours
3.0 The First Axiom of Business: Find a Need and Fill It.
Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop.
Brainstorm: Feedback, Feedback, Feedback.
4.0 Comcate Is Born: The Nuts and Bolts of Starting a Business.
Brainstorm: The Business Plan Myth 28
Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses).
5.0 First Meeting with a VC (It’s All About the Network).
Brainstorm: The Power of Mentors.
Brainstorm: When to Ask a Dumb Question.
Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld.
6.0 Signing Up Early Customers: Selling the Sizzle and the Steak.
Brainstorm: Asking Questions: There’s a Right and a Wrong Way.
Brainstorm: I Have a Strategic Plan. It’s Called Doing Things.
7.0 Confronting Failure . . . and Bouncing Back.
Brainstorm: Building Resilience—A Transferable Quotient.
Brainstorm: How to Create and Leverage an Advisory Board.
8.0 Hiring an Interim CEO: My First Big Mistake.
Brainstorm: Three Sure Ways to Maximize Luck.
9.0 The Hunt for a COO: Recruiting a Top Team.
Brainstorm: The Art of Courtship.
Brainstorm: How to Overcome Fear of Failure.
10.0 Life as a Road Warrior: Making Memorable Sales Pitches.
Brainstorm: Presentations—Worthy of Obsession.
Brainstorm: Pricing in an Early-Stage Company.
Brain Trust: Life Is a Sales Call, by Jeff Parker.
11.0 I’m a Sophomore: Balancing Work, School, and Life.
Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise.
Brainstorm: Being a Corporate Athlete.
Brain Trust: A Life That Works, by Chris Yeh.
12.0 A Silicon Valley Life: Building Me, Inc.
Brainstorm: Networking 101.
Brainstorm: Networking 202.
Brainstorm: Every Cold Call Can Be Warm—Rich First-Time Interactions.
Brainstorm: Creating and Projecting Brand "Me."
13.0 The Product Development Process: Cheap, Good, or Fast?
Brainstorm: Dare to Be Mediocre: Good Is the Enemy of Perfect.
14.0 It’s a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze.
Brainstorm: Asking for Money Versus Asking for Advice.
15.0 The Long, Hard Slog: Achieving Scale.
Brainstorm: A Relationship-Based First Business.
Brainstorm: Getting More Good Revenue and Less Bad Revenue.
Brain Trust: Keep Slogging Away, by Carol Rutlen.
16.0 Fulfilling the Mission, One Customer at a Time.
Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day?
17.0 The Road Ahead: Leaders of the Flat World.
Brain Trust: How to Think About the Future, by Sean Ness
18.0 What Will You Be Shouting When You Reach the Grave?
Brainstorm: Entrepreneurs Are Optimists.
Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor.
Appendix A: What’s Next.
Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur.
Appendix C: Ben’s Reading List.
Acknowledgments.
Endnotes.
The Author.
