Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

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· 제목 : Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation (Paperback) (Measurement, Predition and)
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780789038036
· 쪽수 : 132쪽
· 출판일 : 2008-02-22

Preface
Objectives of Customer Centric Approaches in Relationship Marketing (Lerzan Aksoy, Timothy L. Keiningham, and David Bejou)
Approaches to Customer Segmentation (Bruce Cooil, Lerzan Aksoy, and Timothy L. Keiningham)
Cross-Selling: Offering the Right Product to the Right Customer at the Right Time (Wagner A. Kamakura)
Understanding and Using Customer Loyalty and Customer Value (Edward Malthouse and Frank Mulhern)
Ignoring Your Best Customer? An Investigation of Customer Satisfaction, Customer Retention and Their Financial Impact (Baohong Sun, Ronald Wilcox, and Ting Zhu)
Customer Selection and Prioritization: The Optimal Resource Allocation Approach to Maximizing Customer Value (Namita Bhatnagar, Kiersten Maryott and David Bejou)
Index
Reference Notes Included